Wealth Advisor Marketing > Business > Digital Marketing

Digital Marketing

Digital marketing is all about competition; a limited amount of screen space means that advertisers are forced to outperform each other in order to reach their audience.

So a fully effective digital marketing strategy requires a mix of tactics, from pay-per-click advertising and SEO to social media; and all must properly funded, planned and, above all, balanced against one another.


How should you divide your marketing spend? According to the latest analysis, digital marketing accounts for one third of most business’ advertising spending, with half of this being spent on SEO and around a third on display ads. The remaining 17% is divided between mobile (10%) and social media (7%), though spending is likely to increase on both these platforms.

Total spending on digital marketing is set to increase drastically, too, with a third of marketers predicting that digital marketing will account for 75% of their marketing budget within 5 years.

Content marketing

93% of B2B marketers now use content marketing in one form or another, with companies investing more time and money in producing high-quality content to engage consumers. Content marketing is an efficient way to reach customers, but it relies on being effectively “seeded” within blogs and websites to be productive:

So quality counts but distribution is also critical. The good news about content marketing is that it relies on “earned media” for distribution – once the content is created, it will be shared by viewers at no additional cost to you, benefiting from the perceived increase in trustworthiness that good quality content can achieve. With content marketing, you only have to pay to create the content, not to market it; a coherent social media strategy will amplify your content’s reach.

Finding the Right Balance

  • Digital Marketing
  • Traditional Advertising
  • Search Engine Optimization